Project Brief
The marketing collateral for Bartco Lighting – including postcards and brochures.
Concept
This series of marketing materials consists of a few different types of collateral. The first is a large brochure for an acoustic luminaire that contains acoustic felt samples. The second is a trifold brochure that details the company's QuickShip program. The third is a series of postcards to promote the individual fixture series.
I chose to use postcards for the fixture series instead of a printed catalog because there are periodic updates to the fixtures. Catalogs quickly become outdated. Postcards are much cheaper to produce and can be made in small batches. Each postcard contains a QR code that directs the user to the most up-to-date information on the company website.
